Not long ago, I was talking to an MBA student about the mobile
oil change sector, their little groupthink committee chose this for
their class project - write a business plan. Now then, writing a
business plan for a service sector is much different than actually doing
it, but let's talk shall we?
You see when preparing the proforma
part of the plan, I was asked specifically; "What are some of the hidden
costs that a startup company may not be forecasting for that could come
back to present itself as a problem?" For a little background, they
chose Washington DC as a target market, probably due to the high per
capita money flows - sure taxpayer's money right?
So, what are
some of the hidden costs they should consider? Well, how about ObamaCare
for one? But that's just a biggie to start as there are so many more.
Employee pilferage is another, that is to say employees doing free-bees
and pocketing cash, DC labor is tough, look at the way the government
employees staged a protest after 2-days of the government shut down,
employees in DC actually believe you owe them something, and employee
lawsuits are high there, everyone wants to get paid not to work - in my
humble opinion.
What about traffic? That surely takes a toll -
stuck in traffic paying fuel and labor costs w/o revenues. Mistakes are
also costly if employees don't pay attention, even training is a
problem, because the employees don't listen. Might want to go robotic,
but that too costs money in development.
Modification of work
service vehicles for various customer requirements - parking structures
no trailers, high vans - in the DC Area, certain areas no trailers are
allowed. Weight limits in structures add to this problem. Oil waste drop
off fees and locations can be cost challenges as you have to take the
used oil somewhere, that costs time and money in travel.
Security
checks, you just can't roll onto any property in a van or truck, and who
are your employees. One big problem in DC is all the foreign workers
for some it is hard to get clearances. Web-based systems to schedule,
re-schedule, re-route, pay-online systems, there is a real cost there, a
business cannot afford a bad ObamaCare rollout online.
Washing
uniforms and Shop towels is a common over looked cost in this sector,
also the cost to maintain equipment, Murphy's law, stuff breaks, new
start-ups seem to buy the wrong equipment. Additional insured
certificates out of the blue for $5M aggregate due to some risk
management guy with paranoia who won't approve the HR's request.
Indeed,
I suppose if I thought about it some more I'd come up with a 100 more
small costs that folks do not consider in their proforma - no business
plan ever works out perfectly - double or triple the upfront costs
before crowd funding offer, and double the time to get running, and
don't underestimate the competition - you are not as smart as you think
you are - you must assume the competition is better connected, more well
financed, sneakier, more Machiavellian, students of Karl von
Clausewitz, Colonel Boyd's OODA Loop, and smarter. But regardless you
can beat them, it's just not as easy as it seems. Please consider all
this and think on it.
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